Reach New Patients with Digital Advertising
Digital advertising, or Pay Per Click Advertising, can be more effective and less expensive than newspaper ads, billboards and TV commercials. Google AdWords and Facebook ad campaigns give you the ability to target the right services, in the right community, to the right audience.
As a certified Google AdWords & Facebook Partner, Your Practice Online will help create and facilitate an effective campaign that will complement your current internet marketing strategy, saving your practice time and driving new patients to your website.
81% of people click on a sponsored link when searching for health info?
As a certified Google AdWords & Facebook Partner, Your Practice Online will help create and facilitate an effective campaign that will complement your current internet marketing strategy, saving your practice time and driving new patients to your practice website.
How Do Digital Ads Work?
Search engines and social networks like Facebook, Google, Yahoo and Bing allow businesses and individuals to buy ad listings in their search results. A Pay Per Click (PPC) campaigns use search engine advertising to generate clicks to your website. These campaigns get results instantly. Google AdWords and Facebook ads can generate traffic to your website within a few minutes of opening an account. Patients will see your ad only within your targeted area. They click your ad and go to your website or call you directly.
Facebook ads can offer more “ likes” to your page, increasing your social audience and network of people that are interested in your services. This is an extremely effective way to quickly build a targeted audience that will see your posts. Facebook also offers PPC ads targeting specific gender, age, location, and areas of interests, that will go directly to your website. You have full control of budget, target audience, keywords and even the ability to pause the campaign. Not only do you get quick results, you only pay for clicks on your ad.
Our digital marketing experts will manage your campaign from start to finish including defining objectives, researching keywords, account setup, create and integrate landing pages for conversions, and measure results. We help you analyze the results and fine-tune the strategy as needed.
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Sources:
http://geovoices.geonetric.com/2012/11/infographic-how-health-consumers-engage-online/
http://www.marketingprofs.com/charts/2013/11551/paid-search-drives-more-conversions-than-organic-search
